Category
Project co-funded by European Funds – 98/08/2025/IG/WZ
COBERG Sp. z o.o. is implementing the project “Promotion of new products and entry into new markets through participation in industry trade fairs”.
The project is implemented under the “Export vouchers” initiative, which forms part of “InterGlobal – internationalisation of SMEs from the Śląskie Voivodeship”, co-funded by the European Funds for Śląskie 2021–2027 programme.
Project objective
The main objective is to develop COBERG Sp. z o.o.’s export activities by entering new foreign markets, promoting new products and increasing the share of export sales in the company’s revenue.
Activities will focus on promoting the company’s agricultural machinery components, particularly its new product – the MA03 manure spreader adapter with a COBERG gearbox – and the related product group of gearboxes for manure spreader adapters.
Project scope
The project includes COBERG Sp. z o.o.’s participation as an exhibitor in two international trade fairs:
- National Farm Machinery Show in Louisville, United States, scheduled for 10–13 February 2027;
- Agritechnica in Hanover, Germany, scheduled for 14–20 November 2027.
The project provides in particular for:
- rental and preparation of exhibition space;
- transport and accommodation arrangements for company representatives;
- presentation of COBERG products to potential customers and business partners;
- business discussions with agricultural machinery manufacturers, OEM customers, distributors and integrators;
- promotion of the COBERG brand in the German and US markets;
- acquisition of new contacts and development of direct international sales channels.
Target groups
Project activities are primarily aimed at:
- foreign agricultural machinery manufacturers;
- customers and partners operating in OEM and ODM models;
- distributors of agricultural machinery components and spare parts;
- integrators and business partners operating in the German and US markets;
- businesses interested in implementing gearboxes, adapters and other components manufactured by COBERG.
Expected project results
Implementation of the project is expected to achieve in particular:
- entry into the German and US markets with a new product;
- establishment of a direct sales channel for COBERG products in the United States;
- expansion of the company’s export portfolio in the German market;
- establishment of business relationships with at least 15 potential business partners from the USA and Germany;
- receipt of at least 3 partnership or distribution proposals;
- increased recognition of the COBERG brand in foreign markets;
- a stronger competitive position for the company;
- increased revenue from international sales in the period following completion of the project.
Project value
- Total project value: PLN 140,262.64
- Eligible expenditure: PLN 138,099.86
- Grant awarded: PLN 124,289.87
- Funding rate: up to 90% of eligible expenditure
- Project implementation period: 1 August 2026 – 31 December 2027
The project is co-funded by the European Union under the European Funds for Śląskie 2021–2027 programme.
